Have you ever been so frustrated that you didn’t know what to do?
It seemed like there was something that would save you, just out of reach, but you didn’t know what it was?
You thought “If I only knew how to…”
I recently ran into a situation where that happened and it inspired me to do something about it.
Route 66 AdventureWe drove on part of the original Route 66 through Arizona recently, going to the best Bed and Breakfast in the universe, for a little rest and relaxation after selling our walton.com domain name.
My wife and I love to explore the little towns along the way, out in the middle of nowhere.
You never know what you’ll find.
On this trip, we took a side drive to a cemetery and monument for some camels that were used by the US Army.
In the civil war.
See, you find strange stuff.
Next to the cemetery was a fenced in yard with piles of cool old junk, run down cars, and broken down RVs. There were a couple of buildings, maybe a house and a shop, and a couple dogs tied up. I love picking through places like that to see if there are any hidden treasures.
I spotted an old car, a station wagon, mint green, and very small. It was from the 40s or 50s.
I wanted to know what it was. There was an open gate at the back of the property and and an open gate at the front. The car was just, you know, right there, so I decided to drive through the front gate and up next to the car.
We parked next to it and saw that it was a Crosley.
It was getting dark. The interior looked ratty and it was in pretty bad condition, but I’d never seen a Crosley before. I was excited.
Barking Dogs Are Never Good
The dogs were barking and I didn’t know if someone was going to come yell at us for being on their property, so I was anxious to go. I was expecting a pickup with two guys carrying shotguns to come yell at us or something.
As I drove off towards the gate at the back of the property, I saw a minivan come around the corner and straight at me.
A lady was driving. As she turned the corner, she looked right at me.
But Yelling Women Are Worse
She put her arms out, palms up, in the universal sign for “What the hell do you think you’re doing?!?!”
She drove up next to me and yelled “What the hell do you think you’re doing?!?!”
“I’m sorry. We were just looking at the car.”
“Well, you’re trespassing and I’ve already called the cops.”
“I’m really, really sorry. I didn’t see any sign.”
“You need to leave now, before the cops get here!”
“I’m sorry. I’m really sorry. I was just interested in the car. Would you want to sell it?”
“Yeah, actually I would.”
And then she started to cry.
She said “I’m trying to sell all of this stuff. I’m living out here all by myself and I’m trying to take care of my gramma, but she’s got a brain tumor and we don’t have money for the surgery and I don’t know what I’m going to do.”
Then she said “I’m doing the best that I can.”
I didn’t know what to say. It was the statement of a women who had no hope. There was no possibility that anything would ever get better. She was in the bottom of a pit and had no ladder.
“Maybe we can work out a deal.”
“My gramma. My gramma. I just don’t know what I’m going to do. I’m doing the best that I can.”
The despair in her voice shook me.
We talked more about the car and how I could get in contact with her. I promised I’d look into it and see what I could do.
She said a couple more times before I left, “I’m doing the best that I can.”
She cried a lot.
It was amazing to see someone change from yelling at me to get off her property to dissolving into tears and defeat.
I’m doing the best that I can
The reason that phrase affected me, beside the fact that I hate to see a woman cry, was that I knew that I could go to hemmings.com, find out how much her car was worth and probably sell it for more money than I could buy it from her for.
The difference between me and her was that I knew what to do and she didn’t.
She’s doing the best that she can and she’s failing because she doesn’t know what to work at. She doesn’t know what’s effective.
It’s not a lack of effort. It’s a lack of knowledge.
As a result, she had incredible pain and frustration in her life.
Knowledge is Power… and Money
I’ve been wanting to move my business more towards teaching and coaching. As I work with clients to build web sites for them, I see their frustration and just flat out missed opportunity from not knowing what to do.
I see so many opportunities for people to do better, for little or no cost even, with just a little education.
If you just did this, instead of that, your life would be so much better and you’d make more money.
I’ve become very aware, over the last year or so, that people are insecure and afraid, even the tough ones.
If they can understand something quickly, that’s cool, but if they don’t get it, they pretend that they know, they don’t say anything, and they quietly walk away. People hate to ask questions.
People want to “not look stupid” more than they want to “not be stupid”.
Yeah, did I hit a little nerve there? You know what I’m talking about.
Untangling The web
I really get excited seeing people get excited about SEO from the Care and Feeding Of Search Engines book that I wrote.
There’s nothing cooler than seeing the little light bulb go on over someone’s head.
I bought the domain name untanglingtheweb.org. I’m building a new site there all about training and education.
It will be aimed at the simple among us. It will assume that you know nothing. Everything that I put on that site will be explained in easy to understand terms.
There will be no embarrassment for not knowing something. It will be honorable to ask questions.
There will be books for sale, training courses, videos, and lots of FREE information.
It will be about the technical aspects of web sites, as well as SEO and Internet marketing stuff. You can count on it to be your technical support when you have a question.
Go there now and check it out. https://www.untanglingtheweb.org/obscure/
There’s a place for you to put your name and email into, if you want to get more information about when it will be ready to launch.
Dude, it’s going to rock. You’re going to dig it. I promise.
1948 Crosley Station Wagon
I tried to find her number so I could call her about the car, but I never found anything that matched what she told me. We never talked.
If you’re driving through Quartzite, AZ, with a car trailer and an extra couple thousand dollars, ask someone where the Hi Jolly monument is. Look around and I think you can get a great deal on a quirky little car that needs some work.
And please don’t cry.
Click here to get more information: https://www.untanglingtheweb.org/obscure/