Tag Archives: Search Engines

SEO Basics: The Fresh vs. New Content Debate

Here’s an article about the idea that search engines like “fresh” content, which is true. Some people react to that by making changes to content on existing pages. Changing an existing page doesn’t help. It confuses the search engine at … Continue reading

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The 10 for 10 Challenge

The easiest and fastest way to build traffic to your site is to post comments on other sites, using your web address. This does two things. First, it builds inbound links to your site, boosting your SEO and ultimately getting … Continue reading

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The Key To Success is Failure

(Note: I wrote this rant after reading Seth Godin’s first “linchpin” session. It’s worth the read. ) The Problem Let me be honest with you. When I wrote my book, The Care and Feeding of Search Engines, A Simple Guide … Continue reading

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Etsy :: SEO optimization really pays off!!

Found this advice on the Etsy forums. All of it is good stuff, even if it’s in lower case. You would read most of the tips in the Simple Guide To SEO, but there are a couple Etsy specific tips … Continue reading

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The SEO Strategy That Etsy Won't Tell You About

Everyone on Etsy wants more traffic. You can get more traffic from search engines if you optimize your site. That’s called SEO, “search engine optimization”, by all the cool kids. Etsy published the “Etsy Guide to SEO”. SEO is generally … Continue reading

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How To Beat Your Competition In The Search Engines

I’m sure that you’ve downloaded and read my free book on SEO, The Care And Feeding Of Search Engines, A Simple Guide To SEO. In it, I discuss a strategy to beat your competition by looking at who links to … Continue reading

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Beyond SEO – Who ARE These People?

The strategy behind SEO is that you optimize your web site and other’s web sites to that the search engines put your site at the top of the search engine results pages. Being at the top of the page means … Continue reading

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The Easiest Way To Get More Traffic

If you read “The Care And Feeding Of Search Engines, A Simple Guide To SEO“, you know that there are many, many things that you can do to increase your search engine optimization and get more traffic. The very easiest … Continue reading

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Sell Handmade Stuff On The Internet – SEO Part Three

We need to talk about how a search engine works. It sends a robot out to read each page on your site. As it reads the page, it will evaluate it and try to figure out what it’s about. It … Continue reading

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Small Business SEO – Sea Glass Jewelry- Keywords and Competition – Part 2

This is the second in a series that I want to revisit. The original article outlines exactly the research we did on one shop’s competition so we can plan out how to beat them in the search engines. Why Do … Continue reading

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