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Monthly Archives: January 2009
Small Business SEO – Project Traffic Flood
Small business SEO has come up while I’ve been talking with a couple new clients in the last few days. In one case, they totally got it and in the other case, not so much. One client has told me … Continue reading
You Are Not Your User
It’s really easy to believe that everyone else is like you. They aren’t. Everyone tends to do it. It takes a conscious effort to not do it. I mean, you are a rational person. You believe everything you believe and … Continue reading
How To Convert An Existing Site To WordPress
I will attempt to explain how to convert an existing site into WordPress. I wrote previously about converting a client’s site from old school tables to a CSS based WordPress theme at http://www.flowerart.biz. I think this should work for Frontpage … Continue reading
How Much Does SEO Cost?
SEO should be free. SEO stands for Search Engine Optimization. How much it costs will depend on how optimized you want it to be. Nothing in SEO costs any money, only time. You should learn what the techniques are and … Continue reading
How Much Does WordPress Really Cost?
WordPress is free. I saw an article recently listing 10 free web site building tools. Most of them take a while to figure out. They won’t all let you do what you want to do. None were expandable to your … Continue reading
Art and Money, Part Two
I’ve been thinking about what I wrote about the Greenes. I think that it is possible and even probable, to make money clinging to your one, true, pure artistic vision. But I’ve known a lot of starving artists. Some artists … Continue reading
Art and Money
I visited “The New and Native Beauty: The Art and Craft of Greene and Greene” at the Huntington Library today. It was a rainy day, but the exhibit closes in 2 days, so this was our last chance. The rain … Continue reading
Church Marketing Sucks: It's Twitter Time for Your Church
Really? Is it really time for Twitter? They have clearly captured the platform and will be the way to the future of microblogging or whatever you want to call it, but I’m just not sure that the numbers are there … Continue reading
The Role of Design in Modern Church Marketing [Design Principles]
Quoting from The Role of Design in Modern Church Marketing [Design Principles] Yet the recent image makeover of churches is unpalatable for some. In 2006, Pastor John MacArthur published a popular article (“Grunge Christianity?”) condemning modern churches that trade sanctity … Continue reading
Read Your Analytics Stats
I was walking a client through his Analytics stats yesterday, explaining what each page, each section meant. I asked him if he ever looked at these since we set them up. He looks at them as much as you do, … Continue reading